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Hartford SW Scholars & Fellows
Grant Recipient Publicity Kit
This Press Kit has been assembled for Hartford Faculty Scholars, Doctoral
Fellows, and Pre-Dissertation Awardees to better create and increase
visibility for your Hartford Program-related projects.
This information will provide you with the means to produce professional
publicity materials in accordance with the John A. Hartford Foundation and
Geriatric Social Work Initiative standards.
Logo Formats
HGSWI Color Palette
Press Release Guidelines
PowerPoint Templates
PDF Version of Publicity Kit
Logo Formats
Both the John A. Hartford Foundation and Geriatric Social Work Initiative logos should be included on all public materials produced in relation to the Hartford Faculty Scholars Program, the Hartford Doctoral Fellows Program, and the Hartford Pre-Dissertation Award Program. These materials include, but are not limited to presentations, posters, papers, handouts, and flyers.
 If you need electronic files (.gif, .jpg) of these logos, they can be found on the Bandwidth Web site.
For high quality electronic files and professional printing quality specs of the logos, please contact the Geriatric Social Work Initiative directly.
When placing and manipulating logos (or photos), please be sure not to “stretch” them out of proportion. Generally, if you need to resize an image you should “grab” the image by the corner instead of in the
middle of the top, bottom, or sides. You can also hold down the “control” button when clicking on the corner to ensure that an image resizes in proportion instead of distorting.
For help determining what size image you need for a particular application (PowerPoint presentation, Web site, brochure etc.), check out the “Pixel Dimensions Related to Print Size” chart at www.photoshare.org or go to:www.critterzone.com.
Importing into Microsoft Word documents:
For Microsoft Word documents and PowerPoint presentations, copy and paste the logos below. If you need to resize, please keep the logos in perspective. If you are unsure how to do this, please ask for assistance from your computer consultant.
Hartford Geriatric Social Work Initiative Color Palette
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These color description codes will be used by your printer or designer when working with
your publicity materials. This color palette can also be found on the site at:
http://bandwidthonline.org/pdf/GSWIColorPalette07.pdf.
Please note that HGSWI stands for the Hartford Geriatric Social Work Initiative, of
which the Faculty Scholars Program, the Doctoral Fellows Program, and the Pre-
Dissertation Award Program are each a part. Each HGSWI program has been assigned a
color for use in its publicity materials. Pre-Dissertation Awardees should use the colors
specified for the Hartford Doctoral Fellows Program. The color codes are as follows:
For Microsoft Word, click on fill, line, or text color icon, then choose “custom”. A screen
comes up with boxes to fill in the RGB values. Use the values above.
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Press Release Guidelines
In order to promote the contributions your program is making to the field of gerontology
through the receipt of your grant from the Hartford Geriatric Social Work Initiative, we
strongly recommend that you contact your public affairs office in order to issue a press
release, if you have not already.
The Hartford Programs do not require pre-approval of press releases as long as the
following guidelines are met. However, we would like to hear about the news you are
sharing in your press release. Please be sure to forward the press release or any news
articles to someone on the GSA Hartford Program staff.
Basic Press Release Information
Below is a list of basic information that may be helpful to your communications or public
affairs office. A press release typically includes the following:
• Acknowledgment of the grant.
• Highlights of the unique components of your plan for the use of this grant
funding.
• An alert for prospective students and/or faculty at your university/college and
members of the social work community of your involvement in this national
movement for gerontological social work.
• An indicator of the sustainable impact that your research will have on the larger
social work community.
• Publicity for your social work program and university.
For more guidance and worksheets to help you craft a press release, visit the “Making
News” section of BandwithOnline.org: http://www.bandwidthonline.org/making_news.asp.
Grant Specific Information
Please provide your public affairs office with a summary of your grant proposal and plans
for funding. The summary should include the following:
• Highlights of what policy and/or procedures might be affected as a result of your
research funded by this grant.
• Details about your research, including: background information, methods of
evaluation, and projected outcomes.
• The amount of grant money received.
References
The following is the proper way to refer to the Hartford Foundation, the Gerontological
Society of America, and the Hartford Geriatric Social Work Initiative. We ask that you
use the full names in first reference and abbreviations for all following reference
(approved abbreviations are in parentheses).
• The John A. Hartford Foundation (Hartford Foundation)
• The Gerontological Society of America (GSA)
• The Hartford Geriatric Social Work Initiative (HGSWI)
• The Hartford Faculty Scholars Program
• The Hartford Doctoral Fellows Program
• The Hartford Pre-Dissertation Awards Program
Boiler Plate Language
The following two paragraphs describe the Hartford Foundation and GSA. Please include
them at the bottom of your press release(s):
About the John A. Hartford Foundation
Founded in 1929, the John A. Hartford Foundation is a committed champion of training,
research, and service system innovations that promote the health and independence of
America’s older adults. Through its grant making the Foundation seeks to strengthen the
nation’s capacity to provide effective, affordable care to this rapidly increasing older
population by educating “aging-prepared” health professionals (physicians, nurses, social
workers), and developing innovations that improve and better integrate health and
supportive services. Mr. John A. Hartford and his brother George L. Hartford, both
former chief executives of the Great Atlantic & Pacific Tea Company, left the bulk of
their estates to the Foundation upon their deaths in the 1950s. Additional information
about the Foundation and its programs is available at www.jhartfound.org.
About the Gerontological Society of America
The Gerontological Society of America (GSA) is a national nonprofit membership
association, which includes more than 5,000 members. Founded in 1945, GSA is the
driving force behind the advancement of gerontology both domestically and
internationally. The Society also publishes the field’s preeminent peer-reviewed journals
in biological, psychological, and social sciences. The Hartford Faculty Scholars, Doctoral
Fellows, and Pre-Dissertation Awards Programs are administered by the Gerontological
Society of America and are funded by the John A. Hartford Foundation.
PowerPoint Presentation Template
We encourage you to use the Hartford Geriatric Social Work Initiative PowerPoint
Presentation template for any PowerPoint presentations related to your grant-funded
program. This template can be downloaded from the Bandwidth site:
http://bandwidthonline.org/pdf/GSWI-PowerPoint-Template.ppt.
Below is a screen shot of what the PowerPoint slides will look like:
We would love to hear your feedback. If you have any suggestions, please send them to Sara Halperin, Program Assistant, at shalperin@geron.org.
April 23, 2009
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